What is Social Media Marketing?
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.  The big 3 social networks today are Facebook, Twitter and LinkedIn.  Using a corporate profile, user-generated business content can spread from user to user which fosters brand awareness and often, improved customer service. Social media has become a platform that is easily accessible to anyone with internet access and serves as a relatively inexpensive platform for organizations to implement.

Recent Social Media Marketing Statistics
• 53% of Twitter users recommend companies and products in their tweets
• 74% of B2B companies aggressively using Facebook in social media marketing
• 57% of companies have acquired customers through LinkedIn
• 75% of small businesses in the U.S. engage in social media marketing
• $3.1 billion will be spent on social media marketing in 2014
• B2B spending on social media marketing will rise 67% over the next 3 years
• 20% of all website visitors to company sites come from social media
• 2 out 3 people that follow a brand on Twitter will purchase from that brand
• 66% of marketers saw a rise in search engine rankings due to SM marketing

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