Search engine optimization (SEO) is the process of setting up your website to increase the number of visitors. It should be included during the development of your website, not after. Search engines crawl billions of web pages every month, and from those billions of web pages they need to determine which sites are going to rank near the top. While there are a number of factors that play into this, content is one of the most important parts.
It is crucial that you work with a professional team who can create optimized content while still communicating a strong message and inspiring your visitors.
It can't be said enough—content is king on the Internet.