Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results.
In a recent study, 18-to-34 year olds were exposed to advertising for pizza via three mediums: a TV spot, a print ad and a promotional product.
The study found that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases. And in some instances, the use of a promotional product as the advertising medium alone achieved maximum impact — increasing brand interest up to 69% and creating a good impression of the brand 84% of the time, according to the study by the Promotional Products Association International.
The study also found that respondents preferred promotional products as an advertising medium rather than television ads.
Promotional products are the only advertising medium capable of engaging all five senses. When used as a key element in the marketing mix, promotional products create a more positive outlook toward the ad and the brand.
-www.promomagazine.com, March 21, 2007
There is an endless variety of promotional items. These are just a few examples…
- Aprons
- Bags: Computer Bags, Tote Bags, Duffel Bags, Insulated Bags and Coolers
- Calendars and Planners (Magnetic Calendars)
- Caps and Hats
- CD Cases
- Clocks
- Drinkware: Travel Mugs, Coffee cups, Drinking Glasses…
- Key Accessories
- Magnetic Paperclip Holders
- Mousepads
- Notepads
- Pen and Pencil Holders
- Pens
- Shirts
- Staple Removers
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